The Full Story
About
My name is Abu Kamara, and I founded Roots Policy Consulting because I was tired of the one-dimensional narrative placed on Africa—especially West Africa. A region rich in resilience, culture, innovation, and potential was constantly framed through the lens of crisis, conflict, or charity. I knew we could do better.
With a background in policy, strategy, and communications, I witnessed firsthand how powerful the right narrative and strategic insight could be. But I also saw how disconnected diaspora voices were from the policy conversations that shaped our futures—both in the UK and back home.
Roots Policy Consulting was born from that gap.
Mission
We exist to help people and organisations working across the UK-Africa space navigate complex policy environments, stay ahead of legislation, and drive meaningful impact. Whether that's through comprehensive inbox and calendar support, live monitoring of Parliament, or briefing diaspora founders on emerging funding and investment trends, we provide the strategic foundation you need to succeed.
This is more than administrative support or policy analysis. It's about owning our voice, shaping the conversation, and moving from margin to centre.
Vision
To become a leading Public Affairs and Policy Advisor shaping the narrative and strategy around UK-African diaspora relations, economic development, and youth empowerment. My goal is to influence policy, drive inclusive change, and bridge the gap between diaspora communities and public institutions through thoughtful analysis, advocacy, and engagement.
